BBJ toys

Shenzhen BBJ Toys Co., Ltd was established in 2008 and is located in Galaxy World Tower F, adjacent to China’s tallest twin towers in Shenzhen. With 17 years of experience in the children's ride-on vehicles industry, we are committed to delivering premium-quality products and exceptional customer service.

Our main product range includes a wide variety of riding vehicles,such as kids' electric cars, tricycles, scooters, and baby cars. All of our products are certified with CE, FCC, and RoHS,ensuring compliance with international standards for safety, performance, and environmental protection.

We export globally, shipping over 1,500 HQ containers annuallyto renowned supermarkets, chain stores, wholesalers, and e-commerce suppliers around the world.

Quality assurance is at the core of our operations. We have two branch offices with dedicated professional QC teams stationed at our manufacturing facilities. These teams oversee the entire quality control process—from incoming material inspections, through production monitoring, to final product checks—ensuring that every product meets our high standards before delivery.

Guided by our slogan, "Baby’s joy comes from BBJ TOYS,"our team is passionate about bringing safe, joyful, and loving toys to children across the globe.

01
17 Years of Industry Expertise in Kids' Ride-On Toys
02
Global Export Capacity with Over 1,500 HQ Containers Annually
03
Full Compliance with CE, FCC, and RoHS Certifications
04
Strict Quality Control with On-Site Dual QC Teams
05
Bulk Production and Customization Support for B2B Clients
Mission
Create happiness and convey love
Vision
Become the most influential toy company
Values
Integrity, professionalism, vitality and love, co-creation and win-win
Certifications
Brand Official Licensed Authorization
Brand Official Licensed Authorization
Brand Official Licensed Authorization
Brand Official Licensed Authorization
Partner
BBJ is a trustworthy partner. We have cooperated many times. The goods
5.0
Wendy
BBJ understands our regional needs and offers tailored solutions. Their attention
5.0
Walmart
BBJ understands our regional needs and offers tailored solutions. Their attention to detail and certification compliance sets them apart.
5.0
Carrefour
As a procurement manager, I deeply appreciate BBJ's unwavering reliability and
5.0
Coppel
From product development to logistics, BBJ ensures consistent
5.0
Costco
OUR CUSTOMERS
Our company's main markets are Europe, North America and South America. With more than ten years of experience in toy car exports, we have established long-term cooperative relationships with world-renowned supermarkets and large offline wholesalers. We adhere to professionalism, high quality, and good customer service to create joy and love for children through our products!
Our exhibitions
Canton Fair spring &
Fall
View More
Hongkong toys&
game fair
View More
Nuremburg
toys fair
View More
Our Team
Sales Department
Marketing Department
Purchasing Department
Operations Department
Sales Department –
Multilingual Support for
Global Clients
Our Sales Team is equipped with professionals fluent in English, Russian, and Spanish, ensuring seamless communication and strong support for international clients. From initial inquiry to order fulfillment, we provide personalized service tailored to your business needs.
Marketing Department – Market Research & Strategic Insights
Our Marketing Department conducts in-depth market research to identify global trends, consumer preferences, and competitive insights. This helps our B2B partners make data-driven decisions when selecting products, entering new markets, or launching customized solutions.
Purchasing Department – Efficient Sourcing & Cost Optimization
The Purchasing Department ensures efficient sourcing of high-quality raw materials and components. We work closely with trusted suppliers to maintain cost-effectiveness and production stability, allowing us to offer competitive pricing without compromising on quality.
Operations Department – Smooth Production & Logistics Coordination
Our Operations Department oversees the entire production and logistics process, ensuring timely manufacturing, strict quality control, and smooth delivery. With a well-integrated supply chain, we guarantee reliable order fulfillment and on-time shipment for bulk orders.
BBJ history
2008
2010
2017
2020
2023
2024
NEW
2008
BBJ Industrial Co.,Ltd was founded;
Scaled operations with a 30+ dedicated sales team and dual-branch structure for agile client support. Instituted an in-house QC team to enforce ISO-certified production protocols, Surpassed $20M annual turnover with 1,000+ high-quality containers shipped, reinforcing our position as a high-volume, high-reliability supplier.
2010
Strategic Expansion & Digital Presence
To accelerate market reach, Shenzhen BBJTOYS Co., Ltd. was founded . We pioneered digital engagement by launching two Alibaba stores, establishing direct access to international buyers. The same year, our debut at the China International Toys Fair solidified industry recognition for product quality and design versatility.
2017
Global Partnership Network
Marking a milestone in internationalization, BBJTOYS secured exclusive regional agents across Northern Europe (Denmark, Sweden, Iceland, Norway) and the Balkans (Serbia). These partnerships underscored our commitment to localized service and positioned us as a bridge between premium manufacturing and European markets.
2020
Brand Authority & Market Leadership
A transformative year: Secured exclusive rights as China’s sole agent for the Licensed Porsche Cayenne Kids Electric Vehicle, elevating our portfolio with luxury automotive collaborations.Expanded Alibaba storefronts to four, achieving "Top 3 Verified Supplier" status in the ride-on car category through superior product ratings and transaction volume.Enhanced supply chain resilience to navigate global disruptions, ensuring uninterrupted delivery to 50+ countries.
2023
Operational Scale & Quality Assurance
Scaled operations with a 30+ dedicated sales team and dual-branch structure for agile client support. Instituted an in-house QC team to enforce ISO-certified production protocols, Surpassed $20M annual turnover with 1,000+ high-quality containers shipped, reinforcing our position as a high-volume, high-reliability supplier.
2024
Innovation & Strategic Alliances
Grew workforce to 35+ specialists and  $25M+ turnover with 1,200+ containers shipped YTD. Launched corporate Facebook to amplify B2B/B2C engagement, showcasing real-time product launches and industry insights.Forged a landmark partnership as INJUSA’s Authorized Chinese Agent。
NEW
Operational Scale & Quality Assurance
Scaled operations with a 30+ dedicated sales team and dual-branch structure for agile client support. Instituted an in-house QC team to enforce ISO-certified production protocols, Surpassed $20M annual turnover with 1,000+ high-quality containers shipped, reinforcing our position as a high-volume, high-reliability supplier.